Love food and hockey? Enter our big contest!

From February 13 to March 11, 2020, buy specially identified eligible products in store for a chance to win exclusive prizes!


It’s easy!

1) Spot eligible products thanks to the contest image on their price cards.

2) Buy one or more eligible products to increase your chances of winning.

3) Present your AIR MILES® card at checkout to register your entries.


You could win one of two grand prizes or one of 100 secondary prizes. $200,000 in prizes are up for grabs!

Hockey is everything contest

Grand prizes

Season tickets for 5 years

Two season tickets in the red level of the Centre Bell to the Montreal Canadiens’ regular-season games, valid for a period of five years.

A trip to california with the team

A trip to California for the winner and three of their guests to attend Canadiens games in cities where they will play during the 2020–2021 season, including car rental and accommodation.

For more information, see full Contest Rules.